![]() "TikTok seems to be kind of how they figure out what the happenings are, right? So maybe that would have been a teen magazine or, you know, some type of teen show on TV. 3YRS 5. Order) CN Wenzhou 360 Inflatable Co., Ltd. But the way it is now communicated may be. Minions Costumes (122 products available) 1 / 6 Custom Advertising Inflatable Design Walking Cartoon Animal Model Mascot Minions Costume For Events 460.00 / piece 1 piece (Min. Grygiel added that the spreading of a message or a trend wasn't a new concept. "Their algorithms kind of sync up with their peer groups, getting it promoted through a moment like you would see on Twitter or like a trend." You know, sometimes social media ends up functioning like a big water cooler." "I think it leads to that type of participation. "They got exposed to it because they're all seeing TikTok and so they aware of it," Grygiel said. Grygiel sees the trend as an endless, accessible feedback loop for the teens watching and those that might want to join in. In other words, it's a perfect storm for an opportunity at virality. "Everything is highly memetic," said Jennifer Grygiel, an associate professor of communications at Syracuse University, who is an expert in social media and memes. The video is overlaid with text that expresses their simple request: "22 tickets for Minions: Rise of GRU Tried to ban the suits, nah #minions #yeat #suits ♬ Rich Minion - Yeat Some pictured towards the end of the procession clutch small Minion plushies while looking straight ahead. In one video that received nearly 170,000 likes and more than 1 million views, a large group of more than 20 smartly dressed teenage boys in Singapore ascend in a line on an escalator and then walk out of frame, stone faced and with rigid posture. The film reportedly grossed an estimated $164 million domestically in its first week. They have dubbed themselves the #gentleminions, gaining a collective 65.4 million views from the hashtag on TikTok alone.Īside from social media prevalence, the trend may have something to do with Rise of Gru enjoying huge box office success since its release last weekend. The groups show themselves pulling up to their local movie theaters in full suits, dress shirts, and sometimes sunglasses, and carrying themselves with an aura that feels part businessman, part Secret Service, with a dash of self-awareness. Since the dawn of time, the trends and styles of the youth have never failed to perplex their predecessors - and the latest viral trend of the "gentle minions" is no exception.įollowing the July 1 release of Minions: The Rise of Gru, hordes of (mostly) teenage boys have documented themselves online as they orchestrate viewing events at movie theaters in their finest 8th grade graduation garb. Hopefully, it's no longer a thing by next Halloween.There are dozens of viral videos on TikTok showing teens participating in the #gentleminions Screenshots by NPR So if you're the detail-oriented type, you could totally DIY this shindig by pulling headlines from this past year, but if you just want something that might elicit a chuckle, you can purchase this dress on the website for a cool $54.95. Lo and behold, they are (10 points for verisimilitude!), but the stories they're using are really old (minus 20 points for topicality) - the only one that was legible enough to Google is from 2000. A rather frightening, destructive meme.īecause I am not, in fact, making $10,000 to $30,000 a month by writing fake news and am being paid on the hour, I decided to put my student debt-bought journalism school education to good use and see if the newspaper clips used on Yandy's dress were real. ![]() When the news that Donald Trump won the election turned out to be real, lots of people attributed his victory to the pervasiveness of fake news, and his co-opting of the phrase to retaliate against any negative news story has made the term a mainstay in contemporary political discourse.
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